Media Analysis Minor
The minor in Media Analysis is designed to introduce students to the strategic use of media.
Media Analysis Minor Requirements
Media Analysis Minor Courses
Total Credits: 18
Core Requirements (18 credits)
- COMM 101 Introduction to Mass Media (3)
- COMM 210 Media Writing (3)
- COMM 220 Layout and Typography I (3)
- COMM 352 Social Media Campaigns (3)
- COMM 354 Social Media Metrics (3)
- COMM 365 Media Planning (3)
Student Learning Outcomes
- Develop an awareness of the process employed in media planning.
- Develop an understanding of the process employed in selecting media.
- Develop proficiency in evaluating the efficacy of media used to deliver messaging to a targeted public.
Questions? Contact Us
Kay Beckermann,
PhD, MA, BM
Associate Professor
School of Communication & Journalism